{"id":4509,"date":"2023-03-09T10:08:52","date_gmt":"2023-03-09T09:08:52","guid":{"rendered":"https:\/\/digilex.rs\/google-ads\/"},"modified":"2023-10-31T09:29:22","modified_gmt":"2023-10-31T08:29:22","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/digilex.rs\/en\/google-ads\/","title":{"rendered":"Google ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4509\" class=\"elementor elementor-4509 elementor-3859\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a666921 e-con-full e-flex e-con e-parent\" data-id=\"a666921\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/digilex.rs\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ceiling-877.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-b8f8341 e-con-full e-flex e-con e-child\" data-id=\"b8f8341\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3a938 elementor-widget elementor-widget-heading\" data-id=\"db3a938\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:71,&quot;end&quot;:85}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google <br>Ads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd82855 elementor-widget elementor-widget-text-editor\" data-id=\"cd82855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:71,&quot;end&quot;:81}},&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First in Google search &#8211; NOW<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71954ac elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"71954ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/digilex.rs\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/6HAFS1YA14.json&quot;,&quot;id&quot;:2539,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0940715 e-con-full e-flex e-con e-parent\" data-id=\"0940715\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c53423 e-con-full e-flex e-con e-child\" data-id=\"5c53423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8876662 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8876662\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Google Advertising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd67b2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dbd67b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google advertising<\/strong> provides you with instant results. This is why it is one of the most popular forms of advertising because it shows your product or service only to those users who are searching for it. With proper optimization of ads and content on the landing page, your website can easily be <strong>ranked first<\/strong> in search results.<\/p>\n<p>Ads will only be displayed for keywords that are determined to be relevant after extensive analysis. You determine the advertising budget, and we strive to achieve maximum results with it.<\/p>\n<p>The main advantage of Google ads is that they are displayed to users who are <strong>already searching for them<\/strong>, so no other form of advertising is necessary. However, it is necessary to understand the needs of people in the right way in order for the ads to be effective. Therefore, we conduct extensive research before placing them. We use the best tools available to us to get the best possible information about competition, user needs, and demand.<\/p>\n<p><strong>Google advertising<\/strong> also allows targeting based on location, interests, gender, and age&#8230; For example, if your furniture store is in New York City, it makes sense that your ad is displayed only in NYC or even more specifically, only to residents of the Upper East Side.<\/p>\n<p>This way, you will reach potential customers who are actually interested in your product or service, and people from other cities or regions won&#8217;t be visiting your store unnecessarily.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a45ca e-con-full e-flex e-con e-child\" data-id=\"a9a45ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1092553 elementor-widget elementor-widget-image\" data-id=\"1092553\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:49}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/google-oglasavanje-digilex.jpg\" class=\"attachment-large size-large wp-image-4420\" alt=\"\" srcset=\"https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/google-oglasavanje-digilex.jpg 1000w, https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/google-oglasavanje-digilex-300x200.jpg 300w, https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/google-oglasavanje-digilex-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b792bc6 e-con-full e-flex e-con e-parent\" data-id=\"b792bc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-249a510 e-con-full e-flex e-con e-child\" data-id=\"249a510\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cb415 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"62cb415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Determining the budget and its allocation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7659414 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7659414\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we have already mentioned, you determine the monthly budget amount yourself, and we suggest how to use the budget. Google offers several advertising options, and the most popular are:<\/p>\n<ul>\n<li>Search ads<\/li>\n<li>Ads on banners that appear on other websites and portals<\/li>\n<li>Video on YouTube<\/li>\n<\/ul>\n<p>If your business is new and people haven&#8217;t heard of it yet, banners and YouTube ads are a great way to introduce your audience to your company. People are more likely to pay for something they are familiar with and have already heard of than something completely unknown to them. Therefore, the advertising strategy and budget allocation are crucial for success.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77442a e-con-full e-flex e-con e-child\" data-id=\"c77442a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fded95a elementor-widget elementor-widget-image\" data-id=\"fded95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:60}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/budzet-google-oglasavanje.jpg\" class=\"attachment-large size-large wp-image-4421\" alt=\"\" srcset=\"https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/budzet-google-oglasavanje.jpg 1000w, https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/budzet-google-oglasavanje-300x200.jpg 300w, https:\/\/digilex.rs\/wp-content\/uploads\/2023\/03\/budzet-google-oglasavanje-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads First in Google search &#8211; NOW Why Google Advertising? Google advertising provides you with instant results. This is why it is one of the most popular forms of advertising because it shows your product or service only to those users who are searching for it. With proper optimization of ads and content on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4509","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/pages\/4509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/comments?post=4509"}],"version-history":[{"count":8,"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/pages\/4509\/revisions"}],"predecessor-version":[{"id":4820,"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/pages\/4509\/revisions\/4820"}],"wp:attachment":[{"href":"https:\/\/digilex.rs\/en\/wp-json\/wp\/v2\/media?parent=4509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}