SEO Optimization.

Do you know that 91% of websites never receive any traffic from Google search? The reason is that they haven’t had SEO done.
If you want to increase your website’s organic traffic, SEO is the way to go. Website optimization is not a
one-day or one-month task and it does not yield immediate results. However, when it does start to show results,
it will outperform most of your paid advertisements.

What is SEO?

SEO or Search Engine Optimization is a set of techniques used to optimize the content and technical elements of a website in order to meet the standards set by search engines such as Google, Bing, Yahoo, etc. The goal of SEO is to drive as much traffic as possible to your site without paying for advertising. Organic website traffic has a higher conversion rate compared to paid ads, but it is much harder to rank naturally above your competitors.

Looking at the short term, SEO won’t give you any results. Paid ads on Google will. Moreover, you will never be above the paid ads! So, why bother with SEO?

59% of people skip ads and open the first organic search. People consider content that Google organically displays to them as more relevant than what is imposed on them as an ad. Ads bring a quick increase in traffic, while SEO takes much longer, but brings long-term results.

Google ads are becoming more and more expensive. In 2022 alone, the cost per click increased by over 20%. What will happen in a few years? Who will be able to afford paid advertising…

Why do you need SEO?

SEO doesn’t just mean optimizing content for search engines (Google’s algorithm). The primary goal of SEO is to meet the needs of website visitors and increase the number of conversions on your site. If your website provides users with the content they are looking for, they will return and eventually make a purchase, sign up for your newsletter, call you, or make any other conversion that is relevant to your business. Isn’t that why you started your website in the first place?

On the other hand, Google highly values relevant content and rewards it with a high position in search results. Even the cost per click on an ad will be lower if the page you are directing the visitor to is SEO optimized. The ideal situation is to appear twice in the search results: once with a paid ad and once in the organic search. This way, your website is seen as an authority by visitors.

HOW WE DO SEO?

Firstly, we conduct a complete inspection of your website. We check the page loading speed, current search engine positions, quality of existing content, and create a report on everything.

We send this report to you so that you have an overview of the current state. Then, according to your industry, we create a strategy that is crucial for success. If the website is slow, we first need to speed it up, and before that, we need to find out the reasons for slow loading.

All technical SEO elements are done first, and when the necessary level of technical predispositions is achieved, we start editing the content: images, texts, product and service descriptions, etc. All of this is accompanied by researching relevant keywords and analyzing the competition.

We track daily shifts. In the beginning, they hardly happen because Google is “skeptical” and needs to be worked hard to get its attention. But once we get the first signals, we start with even stronger action.

DO YOU WANT YOUR WEBSITE TO BE AT THE TOP OF SEARCH RESULTS?

Our goal is to improve your website’s ranking on Google, which will increase your business’s visibility, bring in more traffic, and improve your ROI. If you want to improve your SEO performance, contact us and we will help you achieve your goals.